Wireless Surveys: A New Paradigm in Survey Research
Abstract:
The integration of Internet and Wireless technologies is creating a vast array of services in marketing research to which people want easy and universal access. These services deliver information where and when people want them: directly into the palm of their hand either through a digital mobile phone, personal digital assistant (PDA) or any other palm-held device. To complement the growing consumer preference for wireless services, market research companies are adopting new tools and technology to conduct surveys using wireless communication devices. In traditional surveys, the shift in the use of wireless devices for survey data collection has helped address coverage problems and hard to reach populations This paper begins with the basic concepts of Wireless Surveys, reviews its functionality, elaborates the characteristics and presents the current scope of Wireless Surveys for market research.
Recommended Citation:
Rao, K. (2003). Wireless Surveys: A New Paradigm in Survey Research. Paper presented at the Midwest Association of Public Opinion Research, Chicago.
Attached Documents:
- MAPOR 2003 Program (see page #37 for the mention)
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