Archive for November, 2006

Spiritual, but not Religious: Insights from an Online Panel


Recent studies have suggested that a growing number of Americans identify themselves as ‘Spiritual, but not religious’. The socio-demographic portrait of this group of unchurched Americans, which has been nicely described by many authors (see, Fuller (2001) and Roof (1993)) is a one-point perspective of this group. Another perspective, which focuses on the role of spirituality on consumer behavior, however has received limited empirical research. Read more