Archive for November, 2010

A View from the Top – A Comprehensive Analysis of Post-Recruitment Factors in a Consumer Panel Operation


In a recent study involving a mixed-mode experiment to recruit members to a consumer panel, Rao, Kaminska, and McCutcheon (2010) investigated the effect of various response-inducement techniques such as advance letters, monetary incentives, and telephone follow-up on panel recruitment. The experiment was successful in demonstrating that a combination of recruitment mode and one or more response inducements can maximize recruitment rate and minimize recruitment cost. Read more