Archive for May 17th, 2012

Is Past, the Future? Resampling Past Respondents to Improve Current Response Rates

Abstract:

The Nielsen TV Ratings Diary service involves the use of a one-week TV diary survey for measuring TV ratings. While the service has been around for a while, it recently received a sampling makeover to address the diminishing coverage associated with landline random-digit dialing (RDD) surveys. Address-based sampling (ABS) replaced RDD as the sampling methodology for the diary service. Read more

2012
05/17
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Home or Work or Both? Assessing the Role of Duplication of Website Visitations Using a Online Metered Panel

Abstract:

In this study, for multiple websites, we estimate duplicated audience reach between home and work Internet access locations. By employing a probability-based matching technique, we use metered-panel based data from non-overlapping home and work panels for creating a virtual overlapping home-work panel. Read more

2012
05/17
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CATEGORY
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