Methods and apparatus to determine an adjustment factor for media impressions

Patent Number: 9,118,542
Date Issued: August 25, 2015
Patent Title: Methods and apparatus to determine an adjustment factor for media impressions

Citation:
Varma, S., Oliver, J. R., Donato, P., Mazumdar, M., Aurisset, J., Rao, K., . . . Peng, Y. (2015). 9,118,542. U.S. Patent and Trademark Office

Abstract:
Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.

Source: U.S. Patent and Trademark Office

 

 

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