Posts Tagged ‘ Address-based Sampling ’
Abstract:
The Nielsen TV Ratings Diary service involves the use of a one-week TV diary survey for measuring TV ratings. While the service has been around for a while, it recently received a sampling makeover to address the diminishing coverage associated with landline random-digit dialing (RDD) surveys. Address-based sampling (ABS) replaced RDD as the sampling methodology for the diary service. Read more
Abstract:
The crisis in coverage of the landline telephone frame has reached a point where researchers are testing alternatives to (or at a minimum, complements to) traditional landline random digit dialing (RDD). Ideally, a new sampling methodology would address not only the coverage challenges posed by cell phone only households and unlisted households in zero-listed banks, but also provide a basis for developing survey designs that could address the growing nonresponse issue which also plagues traditional RDD approaches. One such approach proven to be promising and potentially cost effective involves use of address-based samples using large comprehensive databases, such as the U.S. Postal Service Delivery Sequence File (DSF). Read more
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