Posts Tagged ‘ Food Safety

Understanding How Consumers Cope with Food Safety Concerns: Using Qualitative Panel Data to Obtain a Complete Picture

Abstract:

American consumers are increasingly concerned about the microbial safety of the fruits and vegetables they consume.  A random survey of 3,619 consumers from the Gallup Panel performed in October 2008 investigated the extent to which American consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more

Produce Food Safety in the Marketing Channel and the American Consumer

Abstract:

Publicity surrounding recent outbreaks of food-borne illness has raised concern among American consumers about the microbial safety of produce delivered through food marketing channels. In 2006 an E. coli outbreak was traced to spinach, resulting in millions of dollars in losses for the produce industry; in early 2008 a large salmonella scare linked to tomatoes also dampened industry profits. To investigate the effects of these concerns, a large random survey of American consumers from the Gallup Panel was performed in October 2008 to investigate the extent to which consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more