Posts Tagged ‘ Long Response List

Dealing With Extremely Long Response Lists in a Mixed-Mode Survey Environment


In some surveys, respondents are confronted with selecting a response from an extremely long list of response options. For example, in the National Survey of College Graduates (NSCG) mail survey, respondents are asked to select the job code that best describes their work from a long list of job codes (listed on a different page) that are categorized and arranged alphabetically to facilitate easy selection. While various aspects of the findings from this survey have been published, for instance, the effect of previously sent token incentives on subsequent contact rates (see Dillman (2007), page 241), little is known about the measurement error aspect of using extremely long response lists. Read more

Response Patterns in a Long Question Grid in a Mail Survey Questionnaire


In mail surveys, researchers often face the challenge of too little space in the questionnaire for the number of questions they wish to administer. Oftentimes certain structuring methods are used in order to maximize the data gathering efficiency of a given set of questions. One such method involves using a grid format in which two or more questions with the same response options are grouped together in a ‘grid’ of rows and columns. In this way, the response options are not repeated for every question in the grid, which minimizes not only the use of space in the questionnaire, but also respondent’s burden of comprehending new scale for each question in the grid. Read more