Posts Tagged ‘ Panel Recruitment

Recruitment and Retention in Multi-Mode Survey Panels

Abstract:

This study builds on a previously published panel recruitment experiment (Rao, Kaminska, and McCutcheon 2010), extending that analysis to an examination of the effectiveness of pre-recruitment factors such as mode and response inducements on three post-recruitment panel participation effects: attrition rates, survey completion rates, and panel data quality. The panel recruitment experiment, conducted with the Gallup Panel, netted 1,282 households with 2,042 panel members. For these recruited members, we collected data on panel participation and retention, and use it for analysis in this study. Read more

How Can We Believe What They Say? The Role of Missing and Validating Data in Panelists Demographic Information

Abstract:

The use of online panels (probability-based or volunteer opt-in) as a mode of data collection has become increasingly popular in market, social, psychological, and medical research (Callegaro and DiSogra 2009). The Nielsen online panel is one of the opt-in panels in the United States that is composed of respondents who voluntarily sign up (opt-in) to become members of the panel. Read more

Are you who you say you are? Using a Multisource Cross-validation Methodology for Panel Membership Information

Abstract:

Over the past few years, market researchers and clients working with data from non-probability online panels have voiced a number of data quality concerns over issues such as respondent identity, increased satisficing, and possible professionalization of survey taking. Recognizing the importance of having real, unique, and engaged panelists, panel companies are responding to these issues by introducing a variety of remedial measures such as name-address verification, email address verification, and validation of key demographic information against third-party databases. Read more

A View from the Top – A Comprehensive Analysis of Post-Recruitment Factors in a Consumer Panel Operation

Abstract:

In a recent study involving a mixed-mode experiment to recruit members to a consumer panel, Rao, Kaminska, and McCutcheon (2010) investigated the effect of various response-inducement techniques such as advance letters, monetary incentives, and telephone follow-up on panel recruitment. The experiment was successful in demonstrating that a combination of recruitment mode and one or more response inducements can maximize recruitment rate and minimize recruitment cost. Read more

Recruiting Probability Samples for a Multi-Mode Research Panel with Internet and Mail Components

Abstract:

Survey response rates have been declining over the past several decades, particularly for random-digit-dialing (RDD) telephone surveys (see de Leeuw and de Heer 2002; Steeh 1981). This trend affects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in panel recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of a mail and telephone mode experiment conducted by the Gallup Panel to analyze the individual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Read more

Recruitment of Minorities Using Address-Based Sampling (ABS): A Pilot Study

Abstract:

The crisis in coverage of the landline telephone frame has reached a point where researchers are testing alternatives to (or at a minimum, complements to) traditional landline random digit dialing (RDD). Ideally, a new sampling methodology would address not only the coverage challenges posed by cell phone only households and unlisted households in zero-listed banks, but also provide a basis for developing survey designs that could address the growing nonresponse issue which also plagues traditional RDD approaches. One such approach proven to be promising and potentially cost effective involves use of address-based samples using large comprehensive databases, such as the U.S. Postal Service Delivery Sequence File (DSF). Read more

Effects of Incentives, Advance Letters, and Telephone Follow-up in RDD Recruitment for a Consumer Research Panel

Abstract:

Survey response rates have been declining over the last several decades, particularly for random-digit-dial (RDD) telephone surveys (see de Leeuw, et al., 2002; Steeh, 1981). This trend affects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in panel recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of an experiment conducted by the Gallup Panel to analyze the individual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Read more

A New Hue of the Cell Phone-Only Landscape: Demographic Characteristics of Landline Cord Cutters New to “Cell Phone-Only”

Abstract:

A growing number of Americans with diverse telephone service histories are considering giving up their household landline phone access and planning to use cell phones exclusively. While previous studies on cell phone-only individuals have documented consistent trends in demographics such as in age (younger), place (urban), residency ownership (rent) and income (lower), little is known about the demographics of those who are cutting the landline telephone cord in favor of cell phone-only status. Read more