Posts Tagged ‘ Spiritual Orientation

Examination of Types and Effects of Spiritual Seeking


Recent studies on religious attitudes and behavior tend to suggest that Americans are becoming more spiritual and less religious. The spiritual seeking is seen as characterizing the present moment – creating what Roof (1999) calls a culture of spiritual quest. In this changing cultural landscape that is characterized by differences in belief and practices between the spiritually versus religiously committed, there is little empirical evidence for different types of spiritual questing and its effects, if any, in a individuals consumer centric life. In this article, the authors investigate the effects of three different types of spiritual seeking: Religion as Means, Religion as End, and Religion as Quest. Read more

Spiritual, but not Religious: Insights from an Online Panel


Recent studies have suggested that a growing number of Americans identify themselves as ‘Spiritual, but not religious’. The socio-demographic portrait of this group of unchurched Americans, which has been nicely described by many authors (see, Fuller (2001) and Roof (1993)) is a one-point perspective of this group. Another perspective, which focuses on the role of spirituality on consumer behavior, however has received limited empirical research. Read more

Modes of Religious and Spiritual Orientation and their Relationships to Consumer Behavior


Does one’s religious and spiritual orientation influence his or her behavior in marketplace? A verdict is not clear. This exploratory study presents the results of a religious orientation survey administered using an online panel. The results show that well-developed measures of religious orientation (internal, external, and interactional – Batson and Ventis (1982)) are related to how Americans buy and consume. Read more