Archive for May 31st, 2012

Measuring Audience Duplication in a Cross-Media Ad Campaign Involving TV and Internet

Abstract:

The Nielsen Company (Nielsen) has extended its Campaign Ratings solution to include the measurement of cross-platform campaigns. By leveraging its industry-standard Nielsen People Meter panel and its innovative Online Campaign Ratings product, Nielsen can now quantify the unduplicated reach, frequency and GRPs for ads running on Television and Internet. Read more