Archive for January, 2013

Should the Third Reminder be Sent? The Role of Survey Response Timing on Web Survey Results


Web surveys are being increasingly incorporated into national survey data collection programs in the United States because of their cost/time-efficiencies. Yet, response rates and data quality issues in web surveys remain important challenges. As a basic study designed to better understand data quality in a mixed mode national survey, this article investigates the degree to which web versus mail survey modes affect unit and item responses. Findings indicate that the web survey mode produces a lower unit response rate compared to the mail mode. However, the web mode elicits higher data quality in terms of item responses to both closed- and open-ended questions. Read more