Archive for the ‘ Magazine Articles ’ Category

Nott Alone: Is OTT Making it cool again to watch TV together?

Co-viewing in television is the process of watching content alongside other people, typically members of the same household. Entertainment products are often consumed collectively, and television is no exception. In fact, watching television has traditionally been considered a social activity. But the digital age is starting to erode that premise: With more television content being watched every day on laptops, smartphones and tablets, it seems that watching TVĀ is slowly becoming an individual pursuit. Read more

Speeders in a Multi-Mode Survey

What role does panelist engagement play in online survey data quality? Many industry and academic leaders continue to debate the answer (Baker et al., 2010). While there are many indicators of data quality in online surveys, such as item nonresponse (Rao & Gravelle, 2008) and breakoffs (Dirk & Loosveldt, 2006; Peytchev, 2009), survey completion time has recently risen in prominence. Research leaders scrutinize online panels today because of panelists participating in numerous surveys in short time periods, which suggests respondents seeking maximum returns (i.e., incentives) with minimal survey effort. Read more