Methods and Apparatus to Correct Errors in Audience Measurements for Media Accessed Using Over-the-Top Devices
Patent Number: 10045082
Date Issued: August 7, 2018
Patent Title: Methods and apparatus to determine an adjustment factor for media impressions
Citation:
Rao, Kumar, Kamer Toker Yildiz, Jennifer Haskell, Cristina Ion, and Mimi Zhang. Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices. (2018).10045082. U.S. Patent and Trademark Office.
Abstract:
Methods and apparatus to correct errors in measuring audiences of over-the-top media are disclosed. In some examples, the methods and apparatus identify a first set of data from a first data source, the first set of data different from a second set of data from a second data source. In some examples, the methods and apparatus generate a third set of data based on the second set of data from the second data source. In some examples, the methods and apparatus generate a model based on a difference between the first set of data and the third set of data. In some examples, the methods and apparatus apply the model to the first set of data. In some examples, the methods and apparatus assign viewership to an impression associated with the first set of data by imputing viewership associated with the second set of data to the first set of data.
Source: Patent Information